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Nine Easy Ways to Make Your Office Greener

We’re all really committed to making our homes as green and energy-efficient as we can, in order to save money and carbon, but we often overlook our workplaces. You don’t need an expensive overhaul to reduce your workplace carbon footprint – here’s nine easy ways to green-up your office. Turn off all non-essential electrical equipment when you leave You almost certainly turn off your PC or laptop at home-time, but how about the printer, the scanner, the coffee machine and the office TV? Read more […]

Frugal Living Without Being A Cheapskate: A Guide For The Discerning Moneysaver

It’s no secret that we live in a time where people are extra-cautious about their spending. These days there are so many layoffs from even the biggest companies. We want to make sure that we don’t lead an extravagant lifestyle in case the worse happens.   Many people find that they spend too much money on life’s little luxuries. But did you know that you don’t have to live like a cheapskate to be more frugal with your money? The focus of today’s article is to show you some ways Read more […]

5 Basic Tips to Promote your New Start-Up

Effectively promoting your start-up is probably the most vital aspect of establishing a business in a consumer world. Your success comes down to the involvement of your customers, and if they don’t exist it will be near impossible for your start-up to exist. People shouldn’t need to look too hard, so without further ado, here are five basic tips to promote your new start-up. Hand-Outs To show that you really do mean business, provide your potential customers with a solid indicator of your Read more […]

New School Meets Old School: How to Embrace Traditional Advertising and New Media

Often there is a misconception that when it comes to modern marketing strategies, you are either going ‘traditional’ (think print, radio, television) or ‘new’ (social media, mobile marketing, digital campaigns). Some people make the mistake of thinking that digital (particularly social media) means that they can reduce their overall marketing and advertising spend and use the “free” platform instead. This can be a mistake as often you need the support of traditional or multi-channel Read more […]

Top Tips for Successfully Marketing Your Business

The dawning of the digital age has completely revolutionised almost every aspect of our everyday lives. Marketing and advertising techniques are just a couple of areas that have evolved almost beyond recognition. Those who run their own business have seen so many changes in recent years that many find themselves struggling to keep up.   However, if you want to have any chance of surviving in the current economic climate, you have to adapt, and fast. It’s essential that every business, Read more […]