Good graphic design takes more than just artistic flair and creativity. There is actually a science or formula behind what works to communicate key representations, messages, values and emotions with the target audience. The way that all the visual elements such as lines, shapes, colours, sizes and textures are arranged or laid out is known as applying the principles of design. These principles are essentially the ‘rules’ for communicating with your target audience visually and when used properly, Read more […]
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