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Lateral Diversification

4 Basic Business Diversification Strategies

At times a corporation will elect to enter into a new marketplace that it’s not currently in. The business will have to create a new product for that market. It’s risky, but diversification strategies carry the promise of huge rewards for those who are able to pull them off. Here are the four basic diversification strategies that most medium-to-large corporations will deal with. Concentric Diversification   Some businesses elect to move into other marketplaces that have some kind of technological Read more […]