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How to Create a Successful Marketing Event

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You may have been to several marketing events over the last year or so. But, have you considered creating your own marketing event?

Marketing events can add real value to businesses. The person attending the marketing event, as well as the organiser, can benefit significantly from it. You may only remember the great marketing events, but this puts you in a great position if you want to create your own.

There are a number of considerations that you will need to think about carefully. This guide on ‘how to create a successful marketing event’ will help you do just that.



This is the most vital step in your quest to create a memorable marketing event. You will need to do some research on a number of different elements. Try asking yourself the following questions:

  • What can your organisation offer that no-one else can?
  • How can you add real value to the attendees?
  • Is there a topic that holds potential customer interest?

You can go about researching your questions in a number of different ways. You could ask your existing customers to add their thoughts? Or you could take to social media to gauge what people want to know more about? Try and use as many communication channels as possible to conduct your research. The more information you have, the better chance of success for your marketing event.

Time and Venue

At this point, you should have a great idea on what topic or topics your marketing event will cover. Now it is time to think about when and where your marketing event will be held.

Timing is critical to any marketing event. Most business events, conferences and exhibitions run during the Spring and Autumn months. This is because employees will not be looking at taking time off during this period. Therefore, you can potentially get more people attending your marketing event. You may have noticed that very little happens over the Summer months, and this is because of the school Summer holidays.

The venue is a little trickier. Hopefully, during your research, you will have been able to gauge how many people are interested in your event. Of course, not everyone who has declared an interest in your marketing event will attend. Make sure you have a carefully calculated attendance number plan. Once you have numbers, you can start to look at appropriate marketing event locations.


Often forgotten or not considered at all. If you have attended a marketing event and helped yourself to a cold buffet, put your hands up now…

What you need is thinking food. So carefully consider what you will be supplying your attendees. Cold buffets will be good during the warmer days, whilst hot buffets will go down a treat during the colder ones.

Catering during any marketing event is an important element that needs thinking about. It’s always best to keep catering local. Are you holding your marketing event in Manchester? Then you should keep your corporate catering in Manchester. It just makes sense.

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