All businesses should have a strong online presence. Why? To take a bigger share of the market available to them, of course! While stores that operate solely offline can do just fine, stores that operate online can reach anybody in the world. Surely that’s a good enough reason to build a strong online presence? With that in mind, here are 5 online marketing techniques that all businesses should try: Pay Per Click Advertising Pay per click advertising is pretty self explanatory; Read more […]
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Marketing
You may have been to several marketing events over the last year or so. But, have you considered creating your own marketing event? Marketing events can add real value to businesses. The person attending the marketing event, as well as the organiser, can benefit significantly from it. You may only remember the great marketing events, but this puts you in a great position if you want to create your own. There are a number of considerations that you will need to think about carefully. This guide Read more […]
The dawning of the digital age has completely revolutionised almost every aspect of our everyday lives. Marketing and advertising techniques are just a couple of areas that have evolved almost beyond recognition. Those who run their own business have seen so many changes in recent years that many find themselves struggling to keep up. However, if you want to have any chance of surviving in the current economic climate, you have to adapt, and fast. It’s essential that every business, Read more […]
Email marketing is a great tool to promote your business and to communicate with your audience. Email marketing can also be used as a channel for generating leads and acquiring new clients. But in order to have a successful email marketing campaign, you first have to get your clients/readers to open and click through your emails. Below are 7 components to optimize your email to be as effective and attention grasping as possible. Tip 1: Subject Line. Subject line is the first thing your email Read more […]
The internet has changed the way that businesses market and advertise in dramatic ways, for good. In the “old days” of internet advertising, flashy banner ads were briefly successful. As time went by and consumers became more savvy and tired of the ads, they started to become banner blind, not clicking on ads and even avoiding websites with intrusive advertising. Nevertheless, internet advertising is alive and well, and comes in ever more sophisticated forms. What Is The Future Of Advertising? The Read more […]
You can market your law firm in a number of ways. There I’ve said it. There is a popular misconception that law firms and practices cannot be marketed in an effective way. As with any misconception, this is simply not true. There is a plethora of ways that you can effectively market your law firm and make the general public aware of your amazing services. Having a strong focus on marketing will ensure that your business is flying high. You want to stand head and shoulders above your Read more […]
If you need to design a website, you have many options. You can spend time and effort teaching yourself how to do it, when you can eventually build your own site. You could use a pre-made template. You could even go the more expensive route and hire a web designer. This beginners guide will help you decide what to do: Teach Yourself Basic HTML and CSS Coding This is always the hard part of designing a site; learning HTML and CSS coding. It’ll take lots Read more […]
Businesses in all sorts of industries have improved sales as a result of an SMS marketing campaign. However, there are definitely right and wrong ways to go about this unique method of communicating with customers. Here are ten tips to ensure your SMS marketing campaign stays on the right track. #1 Use SMS marketing software There is plenty of software available which allows businesses to send marketing messages to customers’ mobile phones in bulk. Finding software that is cheap and easy to Read more […]
If you find that your business lacks customers you may just need to do some advertising. Advertising your business can be one of the best ways in which you bring new customers through the door. Knowing where and how to advertise can be a little tricky however. Thankfully you’ll be able to make things easier on yourself, by doing what the pros do. Learn What Works Before you begin an advertising campaign, it can be helpful to see first what is working for others. If you do Read more […]
Deciding who to partner with to provide your business with marketing services is a big decision, especially when you are looking to implement a potentially costly or highly technical feature like a shopping cart or other ecommerce solution. The right agency should offer a mix of expertise, creativity and above all else, be a good cultural fit to work with you – being able to communicate effectively with your suppliers is essential to a project’s success. It is often best practice to go into Read more […]