Email marketing is a great tool to promote your business and to communicate with your audience. Email marketing can also be used as a channel for generating leads and acquiring new clients. But in order to have a successful email marketing campaign, you first have to get your clients/readers to open and click through your emails. Below are 7 components to optimize your email to be as effective and attention grasping as possible. Tip 1: Subject Line. Subject line is the first thing your email Read more [...]