Small businesses are imminently faced with a string of marketing challenges, which make it difficult for them to find their foothold in the industry initially. Though the lack of funds is perceived as the chief hurdle, there are other challenges as well. For instance, it becomes a bit difficult for a relatively lesser known brand to keep their employees motivated. Christmas is the time when your customers are willing to splurge. How would you align your marketing campaign with the demands of your Read more [...]