Often there is a misconception that when it comes to modern marketing strategies, you are either going ‘traditional’ (think print, radio, television) or ‘new’ (social media, mobile marketing, digital campaigns). Some people make the mistake of thinking that digital (particularly social media) means that they can reduce their overall marketing and advertising spend and use the “free” platform instead. This can be a mistake as often you need the support of traditional or multi-channel Read more [...]