Attracting top talent to work for your company is one of the most important things you can do to ensure the success of your business. It’s easier said than done, however, for many small businesses. These tips will help your business attract, and keep, talented professionals that are engaged and loyal to your business.

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Hire a Talent and Recruitment and Consultant

Bringing in a professional consultant to help your business recruit and keep talented employees will give you a decided edge over most of your competitors who are simply winging it. A good consultant, like Noel Biderman, will help you identify strengths and weaknesses in your current recruitment efforts and can point out potential issues within your business that may be thwarting your efforts.

Biderman brings 20 years of experience in business leadership roles to the table and can help you create a company culture that is attractive to talented individuals even if you can’t compete with bigger companies, yet, when it comes to salary.

Develop a Reputation as a Desirable Workplace

People want to work for companies that are good to work for. In fact, many will take lower wages in favour of a pleasant work environment. Become the company that listens to employee suggestions, promotes from within, and offers small perks that matter to employees.

Let current employees see that you recognise their achievements and honour them for those achievements. You don’t have to spend top dollar on benefits packages to offer a grade A environment. You have to listen to your employees, respect them, and reward them for their accomplishments on behalf of your business.

Identify and Offer Low Cost Benefits that Matter to Your Employees

There are many small benefits you can offer employees that will not cost your business a lot of money but that make your employees feel appreciated, welcomed, and wanted.

Depending on what kind of employees you are hoping to attract, these things may vary. For instance, millennials place greater importance on things like work life balance, flexible office hours, and on-site amenities like video games, gyms, and basketball hoops. If you want to attract younger, fresher employees, offer these types of benefits that cost your business very little to put into place.

If you want to attract seasoned employees consider offering higher RRSP contributions, free coffee and/or sodas to employees, extra vacation days, and offer a variety of responsibilities for greater engagement.

Offer a Challenging and Engaging Work Environment

This will not only help you attract talent to your business, but will keep them there as well. Offer challenges for employees to solve and listen to the solutions they present. Give them the opportunity to go home every day with their minds still going over the possible solutions to their problems. Give them something exciting to mull over on the drive into work the next morning.

Don’t go overboard and stress employees out, just make their jobs exciting enough that they aren’t getting bored or feeling ignored or neglected by doing them.

Noel Biderman has more than 20 years of experience serving in a variety of business leadership roles. Let him put his experience recruiting talented people to his companies to work for your business.