As a business owner, you know that you have no business without your clients. Keeping your clients happy should be your top priority. So long as your clients are happy with the service you provide for them, then your business will continue to make money. You don’t want a business where the clients come and go all the time. Instead, you want to keep hold of your existing clients and build lasting working relationships with them.
Upsetting clients, or even potential clients, means that they might go elsewhere. If your clients leave you, then your business loses revenue, and you end up having to struggle to get by. Investing a little time and money in your clients will mean that they will stick with you in the long-run. You can’t afford not to value your clients and customers. Make sure that you show your clients how much you value their business. Here are four ways you can start doing just that.
Treat Your Clients To Dinner
Something few business owners do these days, is take their clients out for lunches and dinners. There was a time when all businesses would treat their clients to meals and drinks. The problem is that in a world so reliant on technology, business owners have become lazy and never see their clients. Your clients need face to face meetings with you and if you offer them something, like a meal, they will love the experience. Your clients can only make a lasting connection with you if they talk to you one on one. By taking them out you, show that their business means a great deal to your company.
Remember Your Clients At Christmas
When Christmas comes around, you might find that you’re too busy to spare a thought for your clients. It is these little touches, which will keep your clients though, so remember them. You might want to buy your clients personalised gifts or perhaps send them some chocolates.
Another way to show your clients that you haven’t forgotten them is to send them e-cards. You can pick up a range of cards online at sites such as Ecard Shack. This method works best if you have too many clients to send gifts to. Your clients will appreciate that you remembered them at Christmas and will start to view as a person, not just a blank company.
Give Your Clients Special Offers
Many business owners avoid giving out too many discounts as they want to save money. What you might not realise, though is that the more you give back, the more your clients will want to stay with you. The longer your clients stay with you, the more money you make. It is basic logic. Giving your clients special discounts will make them feel valued. The incentive of saving money will work to make them spend more money with you. Send out regular discount and loyalty cards to your long-term clients. That way they have no reason to go elsewhere with their business.
Call Your Clients For No Reason
You don’t need a reason to call up your clients and see how things are going. Make sure that you call your clients on a regular basis, at least once a month. By speaking to your clients this often, you will build a relationship with your client, and they will learn to trust you as a business. When you call up make sure, you ask how everything is going in their business. You might find out information, which you can use to sell them more services or products. Being on good terms with your clients means you get to know them and know how best to meet their needs. The extra bit of attention you give to your clients will go a long way.