The environment is one of those rare issues that has far reaching ramifications for us all. Some news outlets are making an attempt to raise this as the ‘biggest story in the world’ while the Pope, no less, is set to unveil an environmental manifesto in June.
The seriousness and scale of the way we protect and preserve the world we live in for future generations is clear for all to see. Being ‘green’ is no longer just a hippy idea – it’s something that many people aspire to both at home or in the workplace. It’s also increasingly being seen less in terms of compromising on and cutting things out of our busy lifestyles – but instead as a positive choice.
So, what does that mean for businesses? Is going green all about being forced to change how you operate? Well, actually, it needn’t be the case. There are small changes that can be made to the way you operate that actually benefit your products.
In a world where customers and clients have a wealth of choice, your products need to stand out from the crowd. You might well be proud of their quality but small changes – such as with packaging – can show that they represent environmentally values too. A company that displays and espouses strong green credentials will be a company that others want to do business with. Any businesses’ reputation is a vital part of its success and being green is an important part of building that up.
Aside from packaging, your business can also boost its reputation in an indirect way by adopting green working practices. Running a car share system, for example, can be a strong statement of intent and actually boost staff morale.
Greener and better
Some industrial processes have evolved over time to ensure they are safer. In many cases ‘safe’ and ‘green’ have actually gone hand-in-hand, with methods using dangerous toxic chemicals traded in for less risky operations. Airblast AFC Plastic Media Blasting, for example, is a quick, safe alternative to sandblasting that doesn’t use the potentially dangerous silica, instead using recyclable plastic particles. It’s also a quicker and less labor intensive way to strip substances off a surface to prepare it for repainting or treating. Making a simple switch to using a company that employs the latest practices can help you find a way of handling your products in a way that’s greener, cheaper and quicker all in one.
Old, inefficient, energy-sapping hardware and machinery isn’t just bad for the environment, it’s bad news for your products too. Replacing old items with newer, greener alternatives can help boost the efficiency of your operation – meaning that you can produce more items. Introducing small changes around the office – turning unused products off, printing less and switching to energy saving lighting for example – can also save valuable money on fuel bills, cash that can be reinvested in making and marketing products.
Going green can improve your reputation, make you more efficient and lead to better, safer working practices. All those in turn make your products more attractive, better made, and increasingly sustainable, showing that small green steps can help you to make a big leap.