The need to advertise has become increasingly important, but equally important is where and how to efficiently do it to ensure a good return on investment. The business owner cannot afford to waste their time and budget on advertising that will not work. This is why many hire marketing companies that will help them achieve their goals.

These are not the same marketing companies that were around in the good old days. These newer digital marketing companies utilize all the tools that are available to them, with the most popular methods currently used in advertising being the digital ones. In a split second, the message of the advertiser is delivered to the intended audience and the advertiser can know whether the ad that was created and used was successful or not with actual, tangible metrics and data.

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Hiring a digital ad agency is not only for big companies, but also for that small shop that has been around the neighbourhood for years. Also, there are many different tactics that a digital ad agency will be able to implement depending on the business and marketing needs of each client, such as email marketing and social marketing.

Email marketing has been around for some time now and it is continues to be widely used. In this case, the digital ad agency will distribute mass emails to a large pool of potential clients, including information on new promotions, new products and so on. What makes email marketing interesting is that information gets straight into people’s hands now that almost everyone uses mobile devices, such as smartphones and tablets.

The use of social marketing has recently become very popular due to the massive use of social media such as Facebook, Twitter and YouTube. In the new world of ‘follows’ and ‘likes’, people spend a lot of time on these channels and advertisers have been able to tap into them to meet their digital marketing goals.

With digital marketing you can target an ad to a specific audience. Why place ads where no one will place attention to them? With data, metrics and real-time results, an advertiser can learn very quickly if their ad campaign is working or not.

There are many other forms of digital advertising such as real time bidding, Google search ads, and more. For those in business, hiring a digital ad agency is a smart move since these agencies are familiar with different digital options and can create a marketing campaign suitable to specific needs.